Shannon Wilch Copywriter

<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>Shannon Wilch Copywriter</title>
	<link>https://shannonwilch.cargo.site</link>
	<description>Shannon Wilch Copywriter</description>
	<pubDate>Mon, 30 Jan 2023 19:14:57 +0000</pubDate>
	<generator>https://shannonwilch.cargo.site</generator>
	<language>en</language>
	
		
	<item>
		<title>Home</title>
				
		<link>https://shannonwilch.cargo.site/Home</link>

		<pubDate>Sun, 26 May 2019 01:18:34 +0000</pubDate>

		<dc:creator>Shannon Wilch Copywriter</dc:creator>

		<guid isPermaLink="true">https://shannonwilch.cargo.site/Home</guid>

		<description>
	Shannon Wilch
	Copywriter/Consultant


 Hello...I am a senior copywriter with over a decade of experience working with big agencies and directly to client.
 A diverse range of client experience, from automotive to fashion and tech startups to entertainment, enable me to hit the ground running. Whether you need concepts for a 360 integrated campaign, taglines, brand messaging, a pitch deck, ghost-written blog post, or your company website re-imagined, I can bring fresh thinking and knowledge of best practices to help you reach your goals.</description>
		
	</item>
		
		
	<item>
		<title>Project Nav</title>
				
		<link>https://shannonwilch.cargo.site/Project-Nav</link>

		<pubDate>Sun, 26 May 2019 01:18:35 +0000</pubDate>

		<dc:creator>Shannon Wilch Copywriter</dc:creator>

		<guid isPermaLink="true">https://shannonwilch.cargo.site/Project-Nav</guid>

		<description>Index &#38;nbsp; &#38;nbsp; Next ︎</description>
		
	</item>
		
		
	<item>
		<title>Toyota Campaigns</title>
				
		<link>https://shannonwilch.cargo.site/Toyota-Campaigns</link>

		<pubDate>Sun, 26 May 2019 22:18:11 +0000</pubDate>

		<dc:creator>Shannon Wilch Copywriter</dc:creator>

		<guid isPermaLink="true">https://shannonwilch.cargo.site/Toyota-Campaigns</guid>

		<description>Shannon WilchCopywriter/Consultant
Toyota Motor Sales

In my tenure at Saatchi &#38;amp; Saatchi LA, I concepted and produced multiple campaigns across a range of vehicles and programs in Digital, Social Media, National Print &#38;amp; TV.


&#60;img width="1916" height="1420" width_o="1916" height_o="1420" data-src="https://freight.cargo.site/t/original/i/9275680e5bd89fbd60574d3e11448618381e74bbbdb65e43eb044cbed9079535/Screen-Shot-2019-05-26-at-3.44.52-PM.png" data-mid="43131968" border="0"  src="https://freight.cargo.site/w/1000/i/9275680e5bd89fbd60574d3e11448618381e74bbbdb65e43eb044cbed9079535/Screen-Shot-2019-05-26-at-3.44.52-PM.png" /&#62;

&#38;nbsp;&#60;img width="498" height="418" width_o="498" height_o="418" data-src="https://freight.cargo.site/t/original/i/0707eddf3cfde22bb539a1a4ba5b64f065963d11717128a2dd251f1e6e5bcee7/Screen-Shot-2019-05-25-at-9.37.25-PM.png" data-mid="43131346" border="0" data-scale="39" src="https://freight.cargo.site/w/498/i/0707eddf3cfde22bb539a1a4ba5b64f065963d11717128a2dd251f1e6e5bcee7/Screen-Shot-2019-05-25-at-9.37.25-PM.png" /&#62;


︎ &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎

</description>
		
	</item>
		
		
	<item>
		<title>DIRECTV Spots</title>
				
		<link>https://shannonwilch.cargo.site/DIRECTV-Spots</link>

		<pubDate>Sun, 26 May 2019 22:09:29 +0000</pubDate>

		<dc:creator>Shannon Wilch Copywriter</dc:creator>

		<guid isPermaLink="true">https://shannonwilch.cargo.site/DIRECTV-Spots</guid>

		<description>Shannon WilchCopywriter/Consultant

AT&#38;amp;T Entertainment The in-house agency for DIRECTV.&#38;nbsp;
They hired me to provide concepts and scripts for  NFL SUNDAY TICKET. &#38;nbsp;What started as approved live-action concepts with professional athletes had to be sidelined when covid hit. We went back to the drawing board and landed in a fantasy CGI world featuring talent-as-tour guides with their real voices delivering the dialogue.&#38;nbsp;


 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;


 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
 

︎ &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎</description>
		
	</item>
		
		
	<item>
		<title>NRG/Nest Radio</title>
				
		<link>https://shannonwilch.cargo.site/NRG-Nest-Radio</link>

		<pubDate>Sun, 26 May 2019 21:42:43 +0000</pubDate>

		<dc:creator>Shannon Wilch Copywriter</dc:creator>

		<guid isPermaLink="true">https://shannonwilch.cargo.site/NRG-Nest-Radio</guid>

		<description>Shannon WilchCopywriter/Consultant&#38;nbsp;
Reliant An energy provider in Texas and a subsidiary of NRG. They partnered with Nest, the smart thermostat, to provide affordable energy.&#38;nbsp;
The advertising agency Innocean hired me to write radio and TV scripts to advertise the cross-promotion with Nest. Matthew McConaughey signed on to do the voice-over and still partners with them today.&#38;nbsp; 


&#38;nbsp;Reliant Dog Good Feeling&#38;nbsp;︎

Reliant Beauty Brains Lemonade&#38;nbsp;︎


&#60;img width="1020" height="554" width_o="1020" height_o="554" data-src="https://freight.cargo.site/t/original/i/ff8bf2a11197d14c75dd166019637dc5ea0424a1358dadc4c243d98ed499d1c6/image.png" data-mid="43126814" border="0" data-scale="38" src="https://freight.cargo.site/w/1000/i/ff8bf2a11197d14c75dd166019637dc5ea0424a1358dadc4c243d98ed499d1c6/image.png" /&#62;

&#60;img width="931" height="290" width_o="931" height_o="290" data-src="https://freight.cargo.site/t/original/i/bdbf2f0772fd6e9ce5a765223c893c3026c8620f8d4ce5af61407329ea187d42/image.png" data-mid="43126811" border="0" data-scale="43" src="https://freight.cargo.site/w/931/i/bdbf2f0772fd6e9ce5a765223c893c3026c8620f8d4ce5af61407329ea187d42/image.png" /&#62;

&#60;img width="646" height="822" width_o="646" height_o="822" data-src="https://freight.cargo.site/t/original/i/2ca6e9b92084e150316aa01468bcde6878057b3aba0c622e42649f0612bb3242/Screen-Shot-2019-05-26-at-2.46.58-PM.png" data-mid="43126924" border="0" data-scale="37" src="https://freight.cargo.site/w/646/i/2ca6e9b92084e150316aa01468bcde6878057b3aba0c622e42649f0612bb3242/Screen-Shot-2019-05-26-at-2.46.58-PM.png" /&#62;


︎ &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎</description>
		
	</item>
		
		
	<item>
		<title>UMASS GLOBAL </title>
				
		<link>https://shannonwilch.cargo.site/UMASS-GLOBAL</link>

		<pubDate>Mon, 30 Jan 2023 19:14:57 +0000</pubDate>

		<dc:creator>Shannon Wilch Copywriter</dc:creator>

		<guid isPermaLink="true">https://shannonwilch.cargo.site/UMASS-GLOBAL</guid>

		<description>Shannon WilchCopywriter/Consultant

University of Massachusetts GlobalMeets You Wherever You are in Life
Innocean hired me to pitch for the UMass Global business. We won and they kept me on to produce the campaign and develop the brand tagline.

A University on the train, in your kitchen, and all the moments in between.
The two spots provide a glimpse into the busy day of prospective and current students and how UMass Global meets them wherever they are in life as a student, a parent, an employee. We simulate the college experience through miniature CG worlds that unfold from their devices during their commute or while dinner is in the oven. In both films, UMass Global provides easy access and support to help the busy working adults succeed in college wherever they are in life.


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; RADIO &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

&#38;nbsp;
 

︎ &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎</description>
		
	</item>
		
		
	<item>
		<title>Headlines &#38; Heroes Web Copy</title>
				
		<link>https://shannonwilch.cargo.site/Headlines-Heroes-Web-Copy</link>

		<pubDate>Sun, 26 May 2019 17:59:52 +0000</pubDate>

		<dc:creator>Shannon Wilch Copywriter</dc:creator>

		<guid isPermaLink="true">https://shannonwilch.cargo.site/Headlines-Heroes-Web-Copy</guid>

		<description>Shannon WilchCopywriter/Consultant&#38;nbsp;
Headlines &#38;amp; HeroesA Men’s Lifestyle guide that provided curated reviews of gear, gadgets, alcohol, style, culture, and entertainment.&#38;nbsp;

I wrote weekly posts for 2 years that reviewed products with the tongue-in-cheek tone of the brand voice, and when appropriate linked back to previously posted products. With thousands of posts to choose from it is hard to narrow it down to just a few but here is a set that shows the range of categories I covered.

&#60;img width="1282" height="1726" width_o="1282" height_o="1726" data-src="https://freight.cargo.site/t/original/i/0211f315d435a4c07d44250b5baaac1367c72589bcc61a1f7b6e73aa74767c76/Screen-Shot-2019-05-25-at-2.24.34-PM.png" data-mid="43117841" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/0211f315d435a4c07d44250b5baaac1367c72589bcc61a1f7b6e73aa74767c76/Screen-Shot-2019-05-25-at-2.24.34-PM.png" /&#62;&#60;img width="968" height="1238" width_o="968" height_o="1238" data-src="https://freight.cargo.site/t/original/i/9bcf3e8f6016bf7ff1f7c453006339e778005aff925f637243cc6c77e4aca25b/Screen-Shot-2019-05-25-at-4.13.20-PM.png" data-mid="43117789" border="0" data-scale="69" src="https://freight.cargo.site/w/968/i/9bcf3e8f6016bf7ff1f7c453006339e778005aff925f637243cc6c77e4aca25b/Screen-Shot-2019-05-25-at-4.13.20-PM.png" /&#62;

&#60;img width="990" height="1410" width_o="990" height_o="1410" data-src="https://freight.cargo.site/t/original/i/b8cd922b45f2da392374188c4f014a728cbf77263604b813f0dc49e4544e5590/Screen-Shot-2019-05-25-at-2.32.51-PM.png" data-mid="43117858" border="0" data-scale="73" src="https://freight.cargo.site/w/990/i/b8cd922b45f2da392374188c4f014a728cbf77263604b813f0dc49e4544e5590/Screen-Shot-2019-05-25-at-2.32.51-PM.png" /&#62;


&#60;img width="664" height="1146" width_o="664" height_o="1146" data-src="https://freight.cargo.site/t/original/i/b2c13d0a7854435d64a06dc7854d7655272ec7780dd7330d40359cd272f77998/Screen-Shot-2019-05-25-at-3.18.06-PM.png" data-mid="43117890" border="0" data-scale="77" src="https://freight.cargo.site/w/664/i/b2c13d0a7854435d64a06dc7854d7655272ec7780dd7330d40359cd272f77998/Screen-Shot-2019-05-25-at-3.18.06-PM.png" /&#62;
&#60;img width="986" height="1430" width_o="986" height_o="1430" data-src="https://freight.cargo.site/t/original/i/4145eaba19a97db21fa1c158b18d2e7b766aacfd46afc3b80da1e00039d26ccd/Screen-Shot-2019-05-25-at-3.34.54-PM.png" data-mid="43117904" border="0" data-scale="69" src="https://freight.cargo.site/w/986/i/4145eaba19a97db21fa1c158b18d2e7b766aacfd46afc3b80da1e00039d26ccd/Screen-Shot-2019-05-25-at-3.34.54-PM.png" /&#62;
&#60;img width="978" height="1484" width_o="978" height_o="1484" data-src="https://freight.cargo.site/t/original/i/cdf065ea3d63739b59e03c59e7175389f948c5e01b12f40c2cecd0b18454fe70/Screen-Shot-2019-05-25-at-2.39.38-PM.png" data-mid="43117869" border="0" data-scale="70" src="https://freight.cargo.site/w/978/i/cdf065ea3d63739b59e03c59e7175389f948c5e01b12f40c2cecd0b18454fe70/Screen-Shot-2019-05-25-at-2.39.38-PM.png" /&#62;&#60;img width="990" height="1488" width_o="990" height_o="1488" data-src="https://freight.cargo.site/t/original/i/086a433a394b10e7dd38ed0332a78348208189f1d64540bfe5aed00f7b471bc5/Screen-Shot-2019-07-15-at-9.24.12-PM.png" data-mid="46714144" border="0" data-scale="69" src="https://freight.cargo.site/w/990/i/086a433a394b10e7dd38ed0332a78348208189f1d64540bfe5aed00f7b471bc5/Screen-Shot-2019-07-15-at-9.24.12-PM.png" /&#62;&#60;img width="980" height="1528" width_o="980" height_o="1528" data-src="https://freight.cargo.site/t/original/i/8772b029aed7e4eae1c5cd47c43d918aeea94eaf050bb2d6c1680ce43487906c/Screen-Shot-2019-07-15-at-9.21.53-PM.png" data-mid="46714145" border="0" data-scale="64" src="https://freight.cargo.site/w/980/i/8772b029aed7e4eae1c5cd47c43d918aeea94eaf050bb2d6c1680ce43487906c/Screen-Shot-2019-07-15-at-9.21.53-PM.png" /&#62;
&#60;img width="1100" height="1210" width_o="1100" height_o="1210" data-src="https://freight.cargo.site/t/original/i/6853640435d397c4125c9fbb8165dd19dbde86e71dedd9671ce3b30dc63003bf/Screen-Shot-2019-05-25-at-4.20.44-PM.png" data-mid="43117916" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/6853640435d397c4125c9fbb8165dd19dbde86e71dedd9671ce3b30dc63003bf/Screen-Shot-2019-05-25-at-4.20.44-PM.png" /&#62;
&#60;img width="1016" height="1468" width_o="1016" height_o="1468" data-src="https://freight.cargo.site/t/original/i/cb30ef3cd8f99edf1acd2ff75307f2e292dc1e567aa1a5315aae4be30ba58aca/Screen-Shot-2019-05-25-at-4.43.47-PM.png" data-mid="43117923" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/cb30ef3cd8f99edf1acd2ff75307f2e292dc1e567aa1a5315aae4be30ba58aca/Screen-Shot-2019-05-25-at-4.43.47-PM.png" /&#62;
&#60;img width="970" height="1456" width_o="970" height_o="1456" data-src="https://freight.cargo.site/t/original/i/037b7bec07cdbe52a914f4068e10fd24ae8edaeddc9ccb9ebc4df8305ce7a1f1/Screen-Shot-2019-05-25-at-3.43.54-PM.png" data-mid="43117908" border="0" data-scale="68" src="https://freight.cargo.site/w/970/i/037b7bec07cdbe52a914f4068e10fd24ae8edaeddc9ccb9ebc4df8305ce7a1f1/Screen-Shot-2019-05-25-at-3.43.54-PM.png" /&#62;
&#60;img width="662" height="1354" width_o="662" height_o="1354" data-src="https://freight.cargo.site/t/original/i/23e4a389c816ce9fa3107871e2af27b344f90649689d384fe26286053ae28ac9/Screen-Shot-2019-05-25-at-3.00.55-PM.png" data-mid="43117883" border="0" data-scale="70" src="https://freight.cargo.site/w/662/i/23e4a389c816ce9fa3107871e2af27b344f90649689d384fe26286053ae28ac9/Screen-Shot-2019-05-25-at-3.00.55-PM.png" /&#62;
&#60;img width="970" height="1316" width_o="970" height_o="1316" data-src="https://freight.cargo.site/t/original/i/47ad705559bcf743eecba3bb3559d4038f9e19786c5fea29bba3ea739b816964/Screen-Shot-2019-05-25-at-3.15.20-PM.png" data-mid="43117888" border="0" data-scale="63" src="https://freight.cargo.site/w/970/i/47ad705559bcf743eecba3bb3559d4038f9e19786c5fea29bba3ea739b816964/Screen-Shot-2019-05-25-at-3.15.20-PM.png" /&#62;
&#60;img width="972" height="1562" width_o="972" height_o="1562" data-src="https://freight.cargo.site/t/original/i/38ef4642724da75085900e8ce239b6ff962d655d300c84972da0dedc3b1247d1/Screen-Shot-2019-05-25-at-2.40.42-PM.png" data-mid="43117872" border="0" data-scale="64" src="https://freight.cargo.site/w/972/i/38ef4642724da75085900e8ce239b6ff962d655d300c84972da0dedc3b1247d1/Screen-Shot-2019-05-25-at-2.40.42-PM.png" /&#62;
&#60;img width="956" height="1112" width_o="956" height_o="1112" data-src="https://freight.cargo.site/t/original/i/be9bbcb090e3cc1ac9e3e2697cdbd9e3ab41b78d5d08d2b7386aab89855a58f2/Screen-Shot-2019-05-25-at-2.51.57-PM.png" data-mid="43117881" border="0" data-scale="66" src="https://freight.cargo.site/w/956/i/be9bbcb090e3cc1ac9e3e2697cdbd9e3ab41b78d5d08d2b7386aab89855a58f2/Screen-Shot-2019-05-25-at-2.51.57-PM.png" /&#62;

&#60;img width="1054" height="1170" width_o="1054" height_o="1170" data-src="https://freight.cargo.site/t/original/i/fd088c35078f5a67bdf99777a63ff5c62022f019d106f655c53afb6121edb404/Screen-Shot-2019-05-25-at-4.46.20-PM.png" data-mid="43117924" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/fd088c35078f5a67bdf99777a63ff5c62022f019d106f655c53afb6121edb404/Screen-Shot-2019-05-25-at-4.46.20-PM.png" /&#62;
&#60;img width="1002" height="1468" width_o="1002" height_o="1468" data-src="https://freight.cargo.site/t/original/i/c04b8a63b94124dc00b14cd06eeafa6ffbcaf9b043923f162bdd7a07b53f4a79/Screen-Shot-2019-05-25-at-5.40.01-PM.png" data-mid="43117931" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/c04b8a63b94124dc00b14cd06eeafa6ffbcaf9b043923f162bdd7a07b53f4a79/Screen-Shot-2019-05-25-at-5.40.01-PM.png" /&#62;
&#60;img width="994" height="1506" width_o="994" height_o="1506" data-src="https://freight.cargo.site/t/original/i/918371a0bb848a62e0f6e78ad5ac794743c5bcf0619165a7854df61e7c0c7a3d/Screen-Shot-2019-05-25-at-2.34.21-PM.png" data-mid="43117860" border="0" data-scale="67" src="https://freight.cargo.site/w/994/i/918371a0bb848a62e0f6e78ad5ac794743c5bcf0619165a7854df61e7c0c7a3d/Screen-Shot-2019-05-25-at-2.34.21-PM.png" /&#62;&#60;img width="1090" height="1350" width_o="1090" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9d1da0453a61631c9c87ea9ab73da9fcb89cb57c8132ca8fe7ecae031b8eec42/Screen-Shot-2019-05-25-at-4.47.38-PM.png" data-mid="43117926" border="0" data-scale="69" src="https://freight.cargo.site/w/1000/i/9d1da0453a61631c9c87ea9ab73da9fcb89cb57c8132ca8fe7ecae031b8eec42/Screen-Shot-2019-05-25-at-4.47.38-PM.png" /&#62;&#60;img width="994" height="1574" width_o="994" height_o="1574" data-src="https://freight.cargo.site/t/original/i/9d61b1625935779442b89c1aba623d0bd6f969a2d1248176e6281ee5367fd20c/Screen-Shot-2019-05-25-at-2.28.15-PM.png" data-mid="43117849" border="0" data-scale="67" src="https://freight.cargo.site/w/994/i/9d61b1625935779442b89c1aba623d0bd6f969a2d1248176e6281ee5367fd20c/Screen-Shot-2019-05-25-at-2.28.15-PM.png" /&#62;

︎ &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎</description>
		
	</item>
		
		
	<item>
		<title>Champion Auto Parts Web Copy</title>
				
		<link>https://shannonwilch.cargo.site/Champion-Auto-Parts-Web-Copy</link>

		<pubDate>Sun, 26 May 2019 01:18:35 +0000</pubDate>

		<dc:creator>Shannon Wilch Copywriter</dc:creator>

		<guid isPermaLink="true">https://shannonwilch.cargo.site/Champion-Auto-Parts-Web-Copy</guid>

		<description>Shannon WilchCopywriter/Consultant&#38;nbsp;
Champion Auto PartsThis client has been supplying performance parts for more than a century but they wanted to bring their brand into the present with a modern refresh.&#38;nbsp;
The Innocean agency hired me to help them re-launch the Champion website by defining the brand voice and tone and writing all the product descriptions. From spark plugs and batteries to motor oil and air filters, I made sure the newly defined tone was injected into every page and matched the direction the brand was headed– without losing their impressive heritage.

&#60;img width="2770" height="1454" width_o="2770" height_o="1454" data-src="https://freight.cargo.site/t/original/i/cd9e1149aaab2dc2a32effd565c8c973a1fdb9c8b78b12b60336c14dac297dbb/Screen-Shot-2019-05-19-at-9.51.05-PM.png" data-mid="43115170" border="0"  src="https://freight.cargo.site/w/1000/i/cd9e1149aaab2dc2a32effd565c8c973a1fdb9c8b78b12b60336c14dac297dbb/Screen-Shot-2019-05-19-at-9.51.05-PM.png" /&#62;&#60;img width="2728" height="1372" width_o="2728" height_o="1372" data-src="https://freight.cargo.site/t/original/i/04c1a96e23acdd82758ee055ca9925926e0238a97fc72abefd5f2eb7383eba14/Screen-Shot-2019-05-19-at-9.51.22-PM.png" data-mid="43115171" border="0"  src="https://freight.cargo.site/w/1000/i/04c1a96e23acdd82758ee055ca9925926e0238a97fc72abefd5f2eb7383eba14/Screen-Shot-2019-05-19-at-9.51.22-PM.png" /&#62;&#60;img width="2702" height="1560" width_o="2702" height_o="1560" data-src="https://freight.cargo.site/t/original/i/a468478cc2093fdd9fda3ba606afbd241c1ad8361ed7b12115865c2bcb7451eb/Screen-Shot-2019-05-19-at-9.51.34-PM.png" data-mid="43115172" border="0"  src="https://freight.cargo.site/w/1000/i/a468478cc2093fdd9fda3ba606afbd241c1ad8361ed7b12115865c2bcb7451eb/Screen-Shot-2019-05-19-at-9.51.34-PM.png" /&#62;&#60;img width="2686" height="1476" width_o="2686" height_o="1476" data-src="https://freight.cargo.site/t/original/i/ede6ec411c9110b8e931838b9877bad86d320db89974126c34bb799207895346/Screen-Shot-2019-05-19-at-9.51.44-PM.png" data-mid="43115173" border="0"  src="https://freight.cargo.site/w/1000/i/ede6ec411c9110b8e931838b9877bad86d320db89974126c34bb799207895346/Screen-Shot-2019-05-19-at-9.51.44-PM.png" /&#62;&#60;img width="2700" height="1458" width_o="2700" height_o="1458" data-src="https://freight.cargo.site/t/original/i/88e7ff829f5a7d2046e64d22d354e401c5a139c6acc41b2764de0091005ebcb8/Screen-Shot-2019-05-19-at-9.51.57-PM.png" data-mid="43115174" border="0"  src="https://freight.cargo.site/w/1000/i/88e7ff829f5a7d2046e64d22d354e401c5a139c6acc41b2764de0091005ebcb8/Screen-Shot-2019-05-19-at-9.51.57-PM.png" /&#62;&#60;img width="8" height="48" width_o="8" height_o="48" data-src="https://freight.cargo.site/t/original/i/35ddc0876e080b20239db09f65478cc3a08fad37ae5a2cc13871a448651ea5a4/Screen-Shot-2019-05-19-at-9.52.56-PM.png" data-mid="43115175" border="0"  src="https://freight.cargo.site/w/8/i/35ddc0876e080b20239db09f65478cc3a08fad37ae5a2cc13871a448651ea5a4/Screen-Shot-2019-05-19-at-9.52.56-PM.png" /&#62;&#60;img width="2792" height="1594" width_o="2792" height_o="1594" data-src="https://freight.cargo.site/t/original/i/3c1434990df1e2cec3a8aeb72c461e974b8b6e02d274c5044b6d8dac91c7e799/Screen-Shot-2019-05-19-at-9.53.02-PM.png" data-mid="43115176" border="0"  src="https://freight.cargo.site/w/1000/i/3c1434990df1e2cec3a8aeb72c461e974b8b6e02d274c5044b6d8dac91c7e799/Screen-Shot-2019-05-19-at-9.53.02-PM.png" /&#62;

︎ &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎</description>
		
	</item>
		
		
	<item>
		<title>UCLA OOH</title>
				
		<link>https://shannonwilch.cargo.site/UCLA-OOH</link>

		<pubDate>Sun, 26 May 2019 01:18:35 +0000</pubDate>

		<dc:creator>Shannon Wilch Copywriter</dc:creator>

		<guid isPermaLink="true">https://shannonwilch.cargo.site/UCLA-OOH</guid>

		<description>Shannon WilchCopywriter/Consultant&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

UCLA ExtensionA continuing education and professional studies provider, UCLA Extension wanted to launch an extensive campaign throughout Southern California to increase awareness about its program.The Troika agency hired me to help provide concepts for an out-of-home campaign. The client chose the campaign that emphasized helping students find their path to success through the professional and personal development offered at UCLA.

The out-of-home campaign includes billboards, pole banners, bus tails on the Metro and the Blue Line, as well as digital displays at local airports, in elevators, cinemas and online.


&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/922f27744d736b17fc21aec0ca679c9064b7d03e2f2a8a9adb16ffb8656f7bdb/05_UCLAExt_Pole02-960x1080.jpg" data-mid="43111537" border="0" data-scale="50" src="https://freight.cargo.site/w/960/i/922f27744d736b17fc21aec0ca679c9064b7d03e2f2a8a9adb16ffb8656f7bdb/05_UCLAExt_Pole02-960x1080.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2576dd1fe6ba6d8cd74ea645757ae5c821782a184abe126fc92c448b03d2bdc4/04_UCLAExt_LAX01-1920x1080.jpg" data-mid="43111540" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/2576dd1fe6ba6d8cd74ea645757ae5c821782a184abe126fc92c448b03d2bdc4/04_UCLAExt_LAX01-1920x1080.jpg" /&#62;&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b23d3226a78a63848600d3abd3208db296e00bfa9c9acc0caa6a806a2ce087c/03_UCLAExt_Bus-2-960x1080.jpg" data-mid="43111541" border="0" data-scale="60" src="https://freight.cargo.site/w/960/i/8b23d3226a78a63848600d3abd3208db296e00bfa9c9acc0caa6a806a2ce087c/03_UCLAExt_Bus-2-960x1080.jpg" /&#62;


︎ &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎


</description>
		
	</item>
		
		
	<item>
		<title>TV Network Branding</title>
				
		<link>https://shannonwilch.cargo.site/TV-Network-Branding</link>

		<pubDate>Sun, 26 May 2019 20:38:03 +0000</pubDate>

		<dc:creator>Shannon Wilch Copywriter</dc:creator>

		<guid isPermaLink="true">https://shannonwilch.cargo.site/TV-Network-Branding</guid>

		<description>Shannon WilchCopywriter/Consultant&#38;nbsp;

Troika An entertainment ad agency in Hollywood that does branding for TV networks. They help networks rebrand and position themselves in a crowded and competitive category.&#38;nbsp;
I worked with the Troika on and off for 2 years on rebranding, positioning, and taglines for popular TV channels and networks.

&#60;img width="876" height="486" width_o="876" height_o="486" data-src="https://freight.cargo.site/t/original/i/92da94bdbf5c2dd992376938985a99a7b713bea9c135d93ded03330f2ffa7a8d/Screen-Shot-2019-05-26-at-2.24.39-PM.png" data-mid="43125941" border="0" data-scale="87" src="https://freight.cargo.site/w/876/i/92da94bdbf5c2dd992376938985a99a7b713bea9c135d93ded03330f2ffa7a8d/Screen-Shot-2019-05-26-at-2.24.39-PM.png" /&#62;

&#60;img width="720" height="937" width_o="720" height_o="937" data-src="https://freight.cargo.site/t/original/i/d0223dd4a4932874d3e18d820f122e2b98bf52ac3fe77690facf6f11c4b6963a/image.png" data-mid="43124553" border="0" data-scale="42" src="https://freight.cargo.site/w/720/i/d0223dd4a4932874d3e18d820f122e2b98bf52ac3fe77690facf6f11c4b6963a/image.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="720" height="937" width_o="720" height_o="937" data-src="https://freight.cargo.site/t/original/i/eae67f08d7ddb75d331e78898094f2742eca1caa6c52153e909012805e85a4a5/image.png" data-mid="43124555" border="0" data-scale="42" src="https://freight.cargo.site/w/720/i/eae67f08d7ddb75d331e78898094f2742eca1caa6c52153e909012805e85a4a5/image.png" /&#62;


&#38;nbsp; &#38;nbsp;


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;


&#60;img width="606" height="340" width_o="606" height_o="340" data-src="https://freight.cargo.site/t/original/i/2a73ca5189749a719c28fb67a8d48befcf80d44d87a1c246536519463ff622c4/Screen-Shot-2019-05-25-at-9.39.06-PM.png" data-mid="43124425" border="0"  src="https://freight.cargo.site/w/606/i/2a73ca5189749a719c28fb67a8d48befcf80d44d87a1c246536519463ff622c4/Screen-Shot-2019-05-25-at-9.39.06-PM.png" /&#62;
&#60;img width="1280" height="867" width_o="1280" height_o="867" data-src="https://freight.cargo.site/t/original/i/44a51a0b568a3772668fa52e5c751e95d8ae807bf079a06d865a9ec0f7a7a269/image.png" data-mid="43125283" border="0"  src="https://freight.cargo.site/w/1000/i/44a51a0b568a3772668fa52e5c751e95d8ae807bf079a06d865a9ec0f7a7a269/image.png" /&#62;
&#60;img width="664" height="304" width_o="664" height_o="304" data-src="https://freight.cargo.site/t/original/i/ecc29bcfef5e3123c9305da88e965c94dcb21e29abfbedc26ec5c5ecff49e775/Screen-Shot-2019-05-25-at-9.39.17-PM.png" data-mid="43124426" border="0"  src="https://freight.cargo.site/w/664/i/ecc29bcfef5e3123c9305da88e965c94dcb21e29abfbedc26ec5c5ecff49e775/Screen-Shot-2019-05-25-at-9.39.17-PM.png" /&#62;
&#60;img width="394" height="508" width_o="394" height_o="508" data-src="https://freight.cargo.site/t/original/i/c168e5ec7a64ca2ed6e5e6d1205a493834040a7c0eed998d2bbdd83d3f14e069/Screen-Shot-2019-05-25-at-9.38.48-PM.png" data-mid="43124424" border="0"  src="https://freight.cargo.site/w/394/i/c168e5ec7a64ca2ed6e5e6d1205a493834040a7c0eed998d2bbdd83d3f14e069/Screen-Shot-2019-05-25-at-9.38.48-PM.png" /&#62;
&#60;img width="1584" height="534" width_o="1584" height_o="534" data-src="https://freight.cargo.site/t/original/i/ddb1b2baa1a32597f4d9f6159483478b0d5912f133cacc750f53b6648bc090d9/Screen-Shot-2019-05-19-at-9.23.49-PM.png" data-mid="43135244" border="0"  src="https://freight.cargo.site/w/1000/i/ddb1b2baa1a32597f4d9f6159483478b0d5912f133cacc750f53b6648bc090d9/Screen-Shot-2019-05-19-at-9.23.49-PM.png" /&#62;
&#60;img width="400" height="490" width_o="400" height_o="490" data-src="https://freight.cargo.site/t/original/i/f183a95556e9d5c72da934ecbb86246e2004bd74d5d4dbb2cf15878a0d88a0b6/Screen-Shot-2019-05-25-at-9.38.31-PM.png" data-mid="43124423" border="0"  src="https://freight.cargo.site/w/400/i/f183a95556e9d5c72da934ecbb86246e2004bd74d5d4dbb2cf15878a0d88a0b6/Screen-Shot-2019-05-25-at-9.38.31-PM.png" /&#62;


︎ &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; ︎</description>
		
	</item>
		
	</channel>
</rss>