Champion Auto Parts

This client has been supplying performance parts for more than a century but they wanted to bring their brand into the present with a modern refresh. 

The Innocean agency hired me to help them re-launch the Champion website by defining the brand voice and tone and writing all the product descriptions. From spark plugs and batteries to motor oil and air filters, I made sure the newly defined tone was injected into every page and matched the direction the brand was headed– without losing their impressive heritage.