Shannon Wilch
Copywriter/Consultant
Headlines & Heroes
A Men’s Lifestyle guide that provided curated reviews of gear, gadgets, alcohol, style, culture, and entertainment.
I wrote weekly posts for 2 years that reviewed products with the tongue-in-cheek tone of the brand voice, and when appropriate linked back to previously posted products. With thousands of posts to choose from it is hard to narrow it down to just a few but here is a set that shows the range of categories I covered.
I wrote weekly posts for 2 years that reviewed products with the tongue-in-cheek tone of the brand voice, and when appropriate linked back to previously posted products. With thousands of posts to choose from it is hard to narrow it down to just a few but here is a set that shows the range of categories I covered.



















