UCLA Extension

A continuing education and professional studies provider, UCLA Extension wanted to launch an extensive campaign throughout Southern California to increase awareness about its program.

The Troika agency hired me to help provide concepts for an out-of-home campaign. The client chose the campaign that emphasized helping students find their path to success through the professional and personal development offered at UCLA.

The out-of-home campaign includes billboards, pole banners, bus tails on the Metro and the Blue Line, as well as digital displays at local airports, in elevators, cinemas and online.