University of Massachusetts Global

Meets You Wherever You are in Life
Innocean hired me to pitch for the UMass Global business. We won and they kept me on to produce the campaign and develop the brand tagline.

A University on the train, in your kitchen, and all the moments in between.
The two spots provide a glimpse into the busy day of prospective and current students and how UMass Global meets them wherever they are in life as a student, a parent, an employee. We simulate the college experience through miniature CG worlds that unfold from their devices during their commute or while dinner is in the oven. In both films, UMass Global provides easy access and support to help the busy working adults succeed in college wherever they are in life.